Description

About the Company

ACKO is India’s leading digital-first protection platform, trusted by over 200 million users. Founded in 2016, ACKO reimagines insurance by eliminating paperwork, providing instant renewals, app-based claim tracking, and same-day settlements. The company’s DNA lies in product-tech, focusing on innovation and customer-centricity, and its value proposition "Welcome Change" reflects its modern, bold, and hassle-free approach to insurance. At ACKO, people are at the heart of innovation. Employees, known as “Ackers,” are encouraged to grow, contribute ideas, and be part of a vibrant, inclusive team.

About the Role

As a Content Editor (SEO Content Writer), your role is to produce high-quality, SEO-optimized content that resonates with readers and adheres to search engine best practices. You will lead and execute content strategies based on in-depth competitor analysis while avoiding AI-generated text. Your goal is to drive organic traffic, improve visibility, and support marketing goals through data-driven content initiatives.

Key Responsibilities

Content Creation

• Write unique, well-researched, and engaging SEO-optimized content including blog posts, articles, and landing pages.
• Ensure content reflects the brand's voice and adheres to quality standards without using AI-generated content.

SEO Strategy Development

• Create content strategies that are informed by in-depth competitor analysis.
• Align content to SEO goals to increase visibility, improve rankings, and drive user engagement.

On-Page SEO Optimization

• Perform keyword research and implement best practices like optimized headings, meta descriptions, internal linking, and alt text.

Tool Utilization

• Use tools such as Ahrefs, SEMrush, Google Analytics, Google Search Console, Grammarly, and AI content detection tools to track and optimize performance.

Content Calendar Management

• Plan and maintain a content calendar aligned with marketing goals and SEO objectives.
• Ensure timely delivery and publication of all content campaigns.

Competitor Analysis

• Analyze competitor websites to find areas for improvement and content gaps.
• Adapt strategy to outperform competitors using data-backed insights.

Content Reporting

• Monitor content effectiveness through performance metrics like organic traffic, bounce rate, engagement, and keyword rankings.
• Provide optimization suggestions and progress updates regularly.

Collaboration

• Coordinate closely with SEO, marketing, and design teams to ensure all content is aligned with broader campaigns and user experience goals.

Key Skills:

SEO content writing, Blog writing, Competitor analysis, Ahrefs, SEMrush, Google Analytics, Google Search Console, Grammarly, Keyword research, Content optimization, On-page SEO, Content calendar planning, Performance reporting, AI content detection, Landing page content

Requirements:

• Minimum 5 years of experience in SEO content writing, preferably in the travel industry
• Strong research and writing skills with a focus on originality and engagement
• Familiarity with SEO tools such as Ahrefs, SEMrush, Google Analytics, and Search Console
• Experience planning and executing SEO-focused content strategies
• Ability to work independently and collaboratively in a fast-paced environment
• Proficiency in English writing and grammar
• Commitment to avoiding AI-generated content and maintaining high editorial standards